The Importance of Videos in Education

When we talk about videos in education, the most talked-about topic is the use of video in the Edutech industry. We have seen multiple start-ups in this sector. Even the big boys of the corporate world like Tata are betting high bucks on video-based learning platforms. The sunrise sector gave the first decacorn Byju and multiple other promising websites & applications.

Teachers, schools, and educational organisations are using videos extensively for imparting classes, conducting exams, parents-teacher meetings, teacher training, etc.

Therefore, we will delve deeper and explain the reasons and importance of videos in education.

Importance of Videos for Businesses, Students and Teachers

Videos have Higher Retention Capacity

The brain comprehends and retains information better through videos. Content combined with sound and animation or motion makes videos highly efficient in imparting education. Educational videos get more attention than text and audio clips. This is one of the reasons for the extraordinary success of edtech companies.

Accessibility

Accessibility is a vital constraint for students and teachers in far-flung areas. The hilly states of India, including the seven sisters of North-East India and Tribal villages in interiors of India face problems in getting a proper education.

Video can solve this age-old problem conveniently given proper internet infrastructure. Teachers and students can communicate from anywhere. It can generate employment in the education sector, and students can learn from top-rated universities from the comfort of their homes.

Coverage of Content

Videos can cover more content in less time than text or audio clips with higher clarity. You can see and feel the content. Students can involve in activities while watching ‘how-to’ training videos.

Videos are Affordable

Considering videos-based tutorials for your education business? Worrying about the cost factor?

You will feel thrilled about the affordable cost of making videos. Businesses do not have to spend a ton to make stunning videos. For better educational impact, cut video with reliable video editor tools and apply relevant options according to the topic/s for the best outcome for the students and teachers' end-users.

So, kickstart your educational business with perfectly crafted videos and experience outstanding turnover.

Record and Customise

Every individual has a different capacity to learn, grasp, understand, and memorise. This diversity makes us unique. Traditional classroom education does not offer a chance to learn at your pace.

Videos are a great democratic factor in education. You can browse videos for information, play, pause, rewind, fast forward, and backward as many times as you want. This helps in learning at your pace and manner.

Educational videos can be customised to make learning personalised and interactive. Businesses can include some regional factors to invoke interest among students as part of the micromanagement.

Pedagogical Advantages of Videos for Education

Videos develop the potential to ask questions, understanding of topics, research, and problem-solving skills. Videos motivate students in collaborative study and improve organisational skills and communication skills.

It helps in improved concentration, better performance in exams, and training sessions, and prepares for workplace and interviews.

Ways to use Videos in Educational Organisations

• Prepare a short, interactive introductory video about the educational organisation. Post in social media channels and your website with a link for query or admission. This will introduce your organisation to the students, teachers and staff.
• Description of campus, facilities, vacancies for teachers & staff with a link will generate queries. Ensure to respond to all and prepare a database. Your video should be short, crisp and informative (max. 2 to 3 minutes).
• In addition, if your educational institution offers boarding, you can add local attractions, delicacies, and more. The parents and students will get to know the town. It will also help local businesses.
• For teachers, videos are great teaching resources. Live classes, recorded sessions, Q & A sessions, Training, etc., can be done through videos. Most schools have been doing this for almost two years during pandemic-led remote classes.

Videos in the Classroom

Videos have evolved as the main education resource for primary and higher education, students, teachers, and businesses associated with education.

For Students;

• Better sensory experience
• Watch on the go, they can access it from anywhere anytime
• Higher retention as discussed above
• Help in understanding and using digital technologies
• Increase communication through interactive sessions

For Teachers

• Teachers can boost students’ attention and engagement through videos.
• Flexibility to play, pause, forward, and backwards helps during discussion and Q & A sessions.
• Easily track attendance and evaluation in real-time
• Videos enhance classroom education holistically

For Institutions

• Videos are an excellent tool for digital marketing. You can promote business to a more significant number of the target audience.
• You can share links for admission, visit, jobs, and any type of related query. A professionally developed website must complement videos.
• An organisation can conduct staff training live and recorded. With social distancing being the new normal, videos give freedom to access training or meeting from anywhere. They can access recordings whenever possible.

Businesses should employ the following four methods to maximize videos' impact on education. These methods improve the ability to receive and process information.

• Signalling: Text and graphics on the screen for specific information
• Segmenting: Division of information to allow processing
• Weeding: Elimination of unnecessary educational information
• Matching Modality: Presentation of information that targets visual and auditory senses

Concluding Remarks                           

Videos are significant assets for quality education. Educational videos should be short, to the point, and highly engaging for better ROI and impact. Explain topics in the most understandable language and do not make it academic content unless specifically require. Harness the potential of videos and grow your business towards new heights.

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