HOW TO PROMOTE YOUR TUTORING BUSINESS Introduction When you are in the early stages of starting your own tutoring business, you’ll probably have a severely limited marketing budget. So naturally, you would want to make your pennies count. I...
HOW TO PROMOTE YOUR TUTORING BUSINESS
Introduction
When you are in the early stages of starting your own tutoring business, you’ll probably have a severely limited marketing budget. So naturally, you would want to make your pennies count.
In this presentation, we will take a quick peek at a few of the most effective (and inexpensive) marketing strategies that may come in handy for your at-home tutoring endeavors.
REACH OUT TO YOUR KNOWN CONTACTS
Reach out to everyone you know and make them aware of your tutoring business. Inform them about the subjects you teach and ask them nicely to pass the word along. Never underestimate the power of word of mouth.
USE THE POWER OF SOCIAL MEDIA
Social media enables you to reach a huge number of prospective clients in a very short time. For example,
You can reach your target audience by signing up on local study groups or mom groups on Facebook and posting your services there.
Market your Tutoring Business Online
More and more people, today, rely on the internet for local advertisements and guides. Why don’t you, as a tutor, use it to your advantage? The following tips can help:
GOOGLE PLACES
It is the local business list offered by Google to businesses for free. Whenever people search for businesses online and include the name of a location in their query, local business listings in that area are displayed as top search results.
GET A WEBSITE
Having a professional website for your tutoring business can help you reach more people over time. So get one ASAP.
GOOGLE ADWORDS
Yes, it will cost you a bit but done the right way, you can drive a bulk of traffic to your page and generate business over time.
MARKET IN HIGH IMPACT LOCATIONS
The following locations can be ideal for advertising your tutoring business because they often receive a lot of traffic from students or their families.
COMMUNITY CENTERS
Lots of families spend a bulk of their time in community centers and sports arenas, making these areas excellent for tutoring business promotions.
SCHOOLS
To promote your tutoring business in schools, visit the local guidance office and introduce yourself to the counselor. Provide details of the subjects that you plan to teach. Finally, ask if there’s a place where you can put up your poster or your brochure.
COFFEE SHOPS
Although not as effective as the ones before, coffee shops still receive a host of middle-school and high-school students.
PUBLIC LIBRARIES
Another excellent location for marketing your tutoring service. Most public libraries provide bulletin boards for local services. Use them to your advantage.
SIGN UP ON A TUTORING SERVICE PLATFORM
Posting your profile on an online tutoring service platform like MyPrivateTutor can work wonders.
Given the circumstances, we would definitely recommend you to go for this option.
The ROI in the long term is huge and can make all your efforts worth it in the end.
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