Marketing: Communications Courses in Dubai

Course Details

Social Media for Professionals (Beginners)

Learn how to run a proper business page in Social Media portals of your company.

This will cover:

- Social media for your industry - Know Facebook, Instagram, LinkedIn - Know your target market & audience - Content writing and tools - Design and tools - Manage and analyze your posts

Course Details

Currently, Mobile traffic has a growth rate of 125%; desktop has 12%. Needless to say, Digital Marketing is in high demand. Stand out as one of the best Digital Marketing Strategist through this unique course of the renowned University of California – Irvine.Learners are required to complete 3 months of faculty led Online mode. The following are the modules covered: Writing for Marketing Campaigns Brand Mantra, Voice and Tone Story telling Refining your writing Building Personas and Speaking to Your Audience Writing Persuasively Writing for Print Writing for Contemporary Websites email writing Social Media Writing Basic Speechwriting Writing for a Global audience writing for video Writing for Reporters Internal Communications

University of California Irvine, known for its science & engineering programs, is a top rated university; ranked No.9 among Public universities; and No.1 among Research Universities, and has produced 3 Nobel laureates.

The course is designed to equip candidates with effective writing, communication and industrial skills and knowledge required to design and implement a vibrant, effective digital marketing campaign, analyzing and understand, various databases and online analytics tools, such as Google Analytics and Omniture, develop SEO/SEM techniques to enhance the company’s brand and increase web-search visibility. 

Course Details

Currently, Mobile traffic has a growth rate of 125%; desktop has 12%. Needless to say, Digital Marketing is in high demand. Stand out as one of the best Digital Marketing Strategist through this unique course of the renowned University of California – Irvine.Learners are required to complete 3 months of faculty led Online mode. The following are the modules covered Market Research and Analysis Introduction Market Research made easy Six Steps of Market Research Define the “problem” to be solved by research Establish a methodology or process for conducting research Describe qualitative research Process for conducting qualitative research Describe survey research Explore Secondary Research Actual Survey Market Research Plan

University of California Irvine, known for its science & engineering programs, is a top rated university; ranked No.9 among Public universities; and No.1 among Research Universities, and has produced 3 Nobel laureates.This course gives numerous lucrative career opportunities for the candidates with a solid increase in scope in various Marketing areas such as monitoring and forecasting marketing sales & trends, devise and evaluate the method of data collection, conversion of complex data into graphs, tables & written reports, etc necessary for various industries.

Course Details

Currently, Mobile traffic has a growth rate of 125%; desktop has 12%. Needless to say, Digital Marketing is in high demand. Stand out as one of the best Digital Marketing Strategist through this unique course of the renowned University of California – Irvine.Learners are required to complete 3 months of faculty led Online mode. The following are the modules covered Campaign Development Importance of Campaign Development? Sun Microsystems –Case Study Overview of Campaign Development Process Fitting Campaign Development into Business Plan Kick-off meetings Objectives of IMP Marketing Programs Campaign Map Rough Budget Estimate Budget Guidelines Campaign Blue Print: Blue Print Types Metrics Campaign Goals versus Tactics Goals Success factors in metrics Campaign Manager Overcoming objection Final Integrated Marketing Plan Campaign Development Assessment Effective outbound marketing communications

University of California Irvine, known for its science & engineering programs, is a top rated university; ranked No.9 among Public universities; and No.1 among Research Universities, and has produced 3 Nobel laureates.The course is designed to equip candidates with industrial skills and knowledge required to design and implement a vibrant, effective digital marketing campaign, analyzing and understand, various databases and online analytics tools, such as Google Analytics and Omniture, develop SEO/SEM techniques to enhance the company’s brand and increase web-search visibility. 

Course Details

Become a Social Media Expert! Learn how to analyze your customer and accordingly strategize your social media campaigns. This course takes you through a journey of learning how to research audience data that influence and positively impact social media campaigns.Learners are required to complete 45 hours of faculty led Online mode. The following are the modules covered Social Media and Internet Audience Profiling Networks Breaking your audience down Research and Impact Evaluating Research, Identifying Net Promoters and Fine-Tuning the Persona Predictive Analytics & Real-Time Social Breaking your audience down Bringing it all together

Course Details

Develop your knowledge on basic principles of Digital Marketing. It prepared for a global Digital Marketing career. Stand out as one of the best Digital Marketing Strategist through this unique course.  This course will enable you to build a great career in the Digital Marketing Industry where marketing strategists are in high-demand. The Program is flexible to assimilate and incorporate technology updates into the modules, on the fly. This program also comes with the benefit of Placement support from 361 Degree Minds though you would not have the need since opportunities galore when you do this program. Learners are required to complete 3 months of faculty led Online mode. The following are the modules covered Overview of Digital Marketing Introduction to Internet Marketing Online Measurement & Analytics Online Acquisition Online Conversion Online Retention Social Media Marketing Mobile Marketing

Course Details

Videos have become the most interactive ways of marketing. In fact, YouTube is rated as the top-most platform for marketing (no doubt it’s all about videos). This course takes you through a journey of learning how to develop attractive and interactive Video Marketing campaigns. It’s time to grab the opportunity.Learners are required to complete 45 hours of faculty led Online mode. The following are the modules covered Online Video Marketing Basic video marketing strategy Basic video production techniques Effective & Viral Videos Monetise videos Setting up you tube channel You tube analytics & Brand Channels Case Studies: You tube best practices Basic Analytics to measure video success

University of California Irvine, known for its science & engineering programs, is a top rated university; ranked No.9 among Public universities; and No.1 among Research Universities, and has produced 3 Nobel laureates.The course is designed to transform candidates into industry-expert video marketing person to create quality videos that build brand awareness, drive qualified leads to the business and also enhance the skills to measure the marketing campaign in various industries.

Course Details

Become a Mobile Marketing Expert! More than half the world population now use mobile devices, most use smartphones – potential platforms for direct digital marketing. This course makes you an expert at planning, producing and managing mobile promotions.Learners are required to complete 45 hours of faculty led Online mode. The following are the modules covered Mobile Marketing Introduction to Mobile Marketing Understanding and Profiling Your Audience Mobile Websites Mobile Applications Mobile Acquisition and Promotion Conversion and Retention Using Mobile Marketing

University of California Irvine, known for its science & engineering programs, is a top rated university; ranked No.9 among Public universities; and No.1 among Research Universities, and has produced 3 Nobel laureates

.The course aims at equipping students with immense knowledge in the field of career in responsive designs, mobile advertising, and integrated social media marketer.

Course Details

This course will enable you to build a great career in the Digital Marketing Industry where marketing strategists are in high-demand. The Program is flexible to assimilate and incorporate technology updates into the modules, on the fly. This program also comes with the benefit of Placement support from 361 Degree Minds though you would not have the need since opportunities galore when you do this program. Content is not the king, the Expert Writer is the king. The internet is full of content and not all of them are worth seeing. Businesses need creative and relative content that can talk to their potential customers. Learn how to strategize your content and tell effective stories on the web! Learners are required to complete 45 hours of faculty led Online mode. The following are the modules covered Content Marketing Course Introduction: what is content marketing? Content marketing examples Content marketing steps to success The Business case,Journey & Audience Content types, storytelling and plan Channels, Promotion & Technology Measurment

University of California Irvine, known for its science & engineering programs, is a top rated university; ranked No.9 among Public universities; and No.1 among Research Universities, and has produced 3 Nobel laureates.

The course clearly defines the responsibilities of a content marketer including content creation, proof reading, SEO promotion, following the market trend, impeccable language for jobs titles such as brand journalist, content marketing specialist, conversion rate optimization, advertising copywriter and more.

Course Details

Become a Mobile Marketing Expert! More than half the world population now use mobile devices, most use smartphones – potential platforms for direct digital marketing. This course makes you an expert at planning, producing and managing mobile promotions.Learners are required to complete 45 hours of faculty led Online mode. The following are the modules covered Mobile Marketing Introduction to Mobile Marketing Understanding and Profiling Your Audience Mobile Websites Mobile Applications Mobile Acquisition and Promotion Conversion and Retention Using Mobile Marketing

University of California Irvine, known for its science & engineering programs, is a top rated university; ranked No.9 among Public universities; and No.1 among Research Universities, and has produced 3 Nobel laureates.

The course aims at equipping students with immense knowledge in the field of career in responsive designs, mobile advertising, and integrated social media marketer.

Course Details

Content: Keys to successful negotiation, negotiation styles and strategies, negotiation alternatives (own and of the other party), due diligence briefing and debriefing, the difference between distributive and integrative bargaining and negotiation, ethics in negotiation, tactics used in negotiation, cultural differences in negotiation and the reason for and purpose of mediation.

Course Details

Course overview

Public relations efforts are aimed at presenting a company or a non-commercial entity to the general public and have a crucial impact on its image and positioning. Modern methods, tools and channels have greatly increased ability to reach a wide-ranging audience. PR is truly universal and is advantageous for both large and small businesses. Skills in this area are in high demand for the valuable expertise they provide, thus it has become vital to learn Media and PR essentials even for non-marketing professionals

This Atton Institute course presents the key aspects of public relations along with the strategies that allow participants to increase their efficiency for you and your team. This course is focused on developing crucial skills and competencies in order to act effectively in today’s organisational environment. Competent public relations and media campaigns drive strategic organisational changes, build public opinion and improve the company’s reputation. Well-planned and executed campaigns serve as cost-effective marketing channels and are a valuable method of increasing the entire value and standing of an organisation.

Besides the fundamental skills mentioned above, course attendees study:

• Vital online and offline PR and Media channels for various companies
• How to stand out from the competition with PR and Customer Experience
• How to apply the best praxis for implementing changes that work
• Best measurements to analyze results and make improvements
• Role of technology in the changing landscape of PR and Media

Course content

DAY ONE

• The role of a Product PR Executive from the perspective of the Customer’s Interests
• PR is not for large corporations only – making use of it for various Business Types
• Value of PR and Media for Product & Service promotion and sales
• Global Trends in Public Relations and how to adjust the company’s Marketing Strategy
• The central Objectives of Product PR and Media Relations for professionals
• Creating product Image & Identity as the Point of Differentiation

DAY TWO

• Online and offline PR and Media Channels to Deliver Your Brand Promise
• Omnichannel strategy – qualified proportional mix method
• Roles of your Team Members as Communicators between Company and Clients
• Overcoming communication challenges – top tips from experts
• Customer Service, Consumers Interests & Public Relations in focus
• Best examples and results of Building Brands with Consumer Awareness

DAY THREE

• Product PR and Media – drafting an Action Plan and aligning with existing praxis
• Step-by-step guide on applying your Action Plan with a Systematic Approach
• How to measure Product PR & Media Campaign Success and progress to the next stage
• Role of Technology and Changing Client Expectations in Product PR
• A brief look into the foreseeable Future of the development of PR and Media
• Summary and compiling checklists and an executive action plan

What will you gain

Upon completion of this course, participants are able to:

• Maximize company’s media strength and use accessible media advantages
• Understand when and how to use PR strategies to manage reputation
• Implement effective online PR options and manage digital media
• Acquire and master essential Media and PR skills via highly practical methodologies
• Guarantee that key PR and Media messages are communicated effectively
• Promote products or services without being too promotional
• Target digital and print media and win their support for positive exposure
• Possess key PR skills in all types of communication and editorial techniques
• Prepare, present and deliver effective presentations and data to the public
• Increase your results in PR and Media by implementing the latest technologies
• Build strategic PR campaigns with attention to the latest applicable praxis

Course Details

Course overview

One of the main conditions for company success is the effective and long-term relationships with the company’s customers. Communication is the underling factor for the success of such clients’ relationships. It makes prospects to be your existing customers and existing clients to be your long clientele whereby this materializes with minimal or no investments to be done.

Communications is the bottom line for businesses of various types. This intensive course provides the master expertise on how to make your communications to work successfully in the entire company and particularly in the Marketing and Sales. Participants study multiple marketing communication tools and channels of one and two-way communications as well as fundamental communicational behaviour principles. Upon completion, participants are able to transform the exiting marketing plan into the perfectly balanced marketing & communication strategy.

In the intensive course, you will master new insights that bring your business and career to a next level. These include:

• Understand what your customers really want and value
• Know and utilize the best communication channels
• Recognize the importance of ongoing Marketing Dialogue
• Study the real value of concentrating on Customer Experience
• Be fit for the present and future trends in Sales & Marketing

Course Content

• Essentials & understanding how Marketing Communications works
• The role of Marketing Communications and its effect on your Customers
• Communication with your Clients – Mastering Priorities setting and Process Flow
• Exploring various types of Competent Communication with Clients in Focus
• Competent Communication Behaviour and how to achieve Communication Goals
• Advanced Technologies and Trends transforming Communication with Customers
• Increasing influence of Digital Services and Smart Technologies
• The end of Marketing Monologue and importance of the Consumers’ Dialogue
• Critical changes & expanding landscape in Communications and Master Practices
• Main Channels of “Two-Way” communications with Consumer
• The efficient Expert Tools of Modern Communications for Marketing and Sales
• How to use various Marketing Communications tools competently
• Synergy of Marketing and Sales – enhancing the outcome of Clients Communications
• How Marketing and Sales should handle customers` feedback – Comprehensive Plan
• Adding Communication Objectives ingredient into all elements of the Marketing Plan
• Focus on CX - current and future Trends in Marketing Communications

What will you gain

Upon successful study and completion of this Atton Institute course delegates are able to:

• Know the concept of Integrated Marketing Communications
• Use Marketing & Sales communication for professional growth
• Understand the roles and advantages of online and offline channels
• Possess the best key marketing communication tools and techniques
• Develop the consistent integrated cross-media strategy
• Evaluate the communications and results to define success rate
• Master skills on the systematic qualified marketing approach
• Structure marketing & sales communications campaign plan
• Master the professional knowledge and skills in communications
• Obtain key communication principles and recognize its positive impact
• Know the latest objectives and trends in Marketing Communication

Course Details

The module majorly concentrates to develop the reading and writing skill in english language. The institute leads to train participants with comprehensive learning with advanced tips and tools. The specialities for the program are as follows :

• Develop communication skills.
• Practice active listening skills.
• Premium quality writing.
• Vocabulary building session.
• Pupil-centered approach.

Course Details

The intensive coaching for General English is available with us. The faculties aims to train participants in exuberant fashion by providing quality learning and guidance. The specialities that enriches the learning sessions are detailed as below :

• Qualified faculties.
• Develop strong communication skill.
• Active listening skill.
• Sufficient practice.
• Expert advice.
• Pleasant learning environment.

Course Details

CPP - Certified Purchasing Professional is an international certification program. We provide preparatory classes for this. Small groups of students are taken per batch; so that each and every students gets an optimum amount of individual attention. This is a compact learning program perfect for the fast track life of these days. 

Course Details

Certificate Course on International Trade based on Import and Export trading is available with us. Intensive tutoring is done here. Small groups of students are taken per batch; so that each and every students gets an optimum amount of individual attention. This is a compact learning program perfect for the fast track life of these days. 

Course Details

The organization leads to train participants with value-based learning and advanced tips and tools. It is a rigorous training program and the pupils are specified with expert guidance and comprehensive teaching. The specialities for the program are :

• Competitive learning environment.
• Value based learning.
• Individual attention.
• Developing reading and writing skill.

Course Details

The entity aims in cultivating potential for effective learning. The training programs are designed to deliver value-based learning with individual attention and best learning support. The learning specialities is detailed as follows :

• Knowledge from basic to advance.
• Project assistance and guidance.
• Detailed course material.
• Exclusive learning.

Course Details

It is a comprehensive training program available with us for interested candidates at affordable course fee. We use our pioneering spirit to responsibly deliver knowledge and enable every participants to compete with counterparts. The course includes the following :

• Effective verbal communication.
• Dealing with Difficult Situations.
• Problem Solving.
• Reducing misunderstandings.
• Decision Making.

Course Details

We offer advanced learning in time management and assist in creating a positive success. We deliver experiential learning and groom in building confidence. The specialities for the program are :

• Consider the objectives of a written document in relation to the needs of the targeted audience.
• Construct a report plan for formal communications relating to the type of report.
• Explain the importance of good grammar, spelling, punctuation and logical content flow.
• Demonstrate improved language selection to minimise confusion and maximise reader comprehension.
• Demonstrate ways of "sparking up" a report or memo.

Course Details

The comprehensive training program is designed to develop students' self-efficacy and building confidence in advance learning process. The specifications for the program are listed as under :

• Communicate with greater skill and confidence in presentations, group meetings and one-to-one interviews
• Have a positive awareness of their own personality and their impact on others;
• Manage problems between people more effectively
• Use the guidelines and action plans prepared during the course to draw up personal development programmes for implementation on their return to work

Course Details

We offer advanced learning with in-depth knowledge. The course is structured in detailed fashion and help our students in attaining success with best commitment support. The key specialities are:

By the end of this course delegates will :

• Have an excellent understanding of the different approaches to interpersonal relationships
• Have the skills necessary to allow them to effectively communicate with their colleagues
• Be able to communicate with greater skill and confidence during presentations, group meetings and one-to-one interviews
• Have a positive awareness of their own personality and the impact they have on others
• Have developed a practical way to practice and utilise their assertive skills within different situations
• Have a greater level of confidence in their ability to influence and make decisions

Course Details

We are successful in creating active learning, servicing client with comprehensive training programs. The specialities for the program are :

• Have the ability to communicate with greater skill
• Have a positive awareness of their own personality and their impact on others
• Be able to communicate more assertively and with greater impact
• Have enhanced their active listening skills
• Be able to use interpersonal skills to build their team and gain the commitment of others

Course Details

Our institute aims at the best possible manner to contribute for students development and guidance. The specialities for the program are :

• Good understanding of changes that are taking place in PR
• Measured the impact of PR initiatives and eventually the bottom line of the business
• Aligned agencies and other parts of the organisation to support implementation
• Utilised a multi – channel approach to public relations which takes into account the influence of “non – journalistic” sources
• Build the reputation of their organisation through a high profile PR strategy
• Minimised the impact of bad press and crisis on their business
• Multiplied the scope of their marketing budget: use targeted stories to get valuable column inches for free
• Developed the range of techniques to add quality, improve image and branding of their organisation